Razer is set to launch its first electronic music initiative with Afrojack. The partnership is spawning an app that combines Afrojack’s expertise with the Razer Blade Pro laptop to help DJs and producers make better music.
Afrojack, the Grammy Award-winning producer and DJ, teamed-up last year with Razer to consult on the Razer Blade Pro gaming laptop and Razer DeathStalker Ultimate gaming keyboard for music production. The new music application, dubbed the Afrojack Production Studio, is the first initiative born of the relationship between the artist and the gaming brand.
The app works in conjunction with FL Studio and puts the most essential tools and shortcuts right at one’s fingertips - literally - making it easier than ever to write and produce studio-quality dance music.
Exclusively designed for users of the Razer Switch Blade User Interface (SBUI) included on the Razer Blade Pro, the Afrojack Production Studio was conceived to help budding music makers and pros alike. Tips and tricks from Afrojack walk a Razer Blade Pro user through the process of creating tracks from the ground up. There’s even a project template containing samples and effects compliments of Afrojack.
In prior months, Afrojack used his Razer Blade Pro laptop in a national televised and live-streamed Homecoming performance at his sold-out show at the Heineken Music Hall during the Amsterdam Dance Event. He was also seen gaming behind the scenes before the MTV European Music Awards, learning the finer points of the Razer SBUI with first-person shooters, as well as FL Studio.
“I’ve been getting so much out of my Razer Blade Pro over the past several months—at gigs, at home and everywhere in-between,” says Afrojack. “The new Afrojack Studio Production app is going to be super useful, and I’m excited to offer it to aspiring DJs and producers who love FL studio as much as I do.”
The Afrojack Production Studio launch comes as Afrojack gears-up to release his debut album in May, from which the single “The Spark” charted top-10 in nine countries.
In addition to its partnership with Afrojack, Razer recently inked deals with DJ producer heavyweights Borgore and Flux Pavilion. Both artists will continue to use Razer systems and peripherals for gaming while consulting with the brand on music technologies.
For more information about Afrojack, go to www.afrojack.com.
For more information about Razer systems, log-on at http://www.razerzone.com/gaming-systems.
Afrojack Production Studio Microsite: http://www.razerzone.com/afrojack